Campaign for oral health
Campaign for oral health
My role: Art direction - Visual design
Client: Etat de Vaud
Online and offline campaign.
I was pleased to have worked on this campaign for the state of Vaud in Switzerland which goal is to carry out a prevention campaign on oral health. The objective is to inform and raise awareness among people about the importance of taking care of their oral health. A campaign was carried out on various online and offline media. I worked on this project at Antistatique, with the collaboration of the Vandy studio for the shooting.
The slogan is clear and powerful: it's my mouth, I take care of it. The concept of this campaign is to represent the Vaudois through a mix of public or anonymous personalities, featuring their mouths and explaining their relationship to their oral health.The campaign takes place in two stages: the teasing phase during which the focus is made on the mouths so as not to reveal the faces of the people, with the aim of arousing curiosity and interest on the part of the people and the reveal phase during which people are revealed.Visually, the objective was to put the focus on the people by highlighting them with a slight halo on a background of selected colors. The palette is both soft and punchy, reflecting the campaign message.
Teasing phase
Reveal phase, online and offline
A landing page is available on the State of Vaud website to inform people about the importance of oral health. Like the other campaign media, the landing page was created and launched in two stages: the teaser phase and then the reveal phase.Videos
Creation of a series of videos in which the personalities talk about their relationship to their oral health and why it is important on a daily basis. The purpose of these videos, broadcast on social networks in particular, was to reach as many people as possible in order to raise their awareness.