Campaign for Femina magazine
Campaign for Femina magazine
My role: Art direction - Illustration - UI design
Client: Femina magazine
Online and offline campaign
Femina magazine is a magazine dedicated to women in French-speaking Switzerland. This project consists of the realization of a campaign aimed at communicating on the magazine as well as on the launch of its new website. The concept of the campaign was to highlight the magazine by representing women reading it in various situations: in transport, at home or even at their place of work.
The slogan "femina illuminates your daily life" is graphically transcribed by a key visual representing a woman reading her magazine and being illuminated by it. This visual concept is available in different colors that are part of the graphic design of the media. the women have been drawn in such a way as to represent women in an elegant and accessible spirit.
Sketches
Key visual
Creation of a campaign visual aiming to promote a contest to win different prizes. The idea of this visual is to take up the graphic style of the campaign and integrate the prices.
Landing page
A Landing page was created in order to communicate on the magazine and in particular on the launch of its new website. It is based on the graphic style of the campaign.
